VARACCO COFFEE OPENS FIRST METRO MANILA BRANCH AT SM NORTH ANNEX, QUEZON CITY
Quezon City, Philippines — May 16, 2024 – Varacco, a proudly Filipino coffee brand renowned for its premium Liberica coffee, celebrated the grand opening of its first Metro Manila branch at the 2nd Floor of the SM North Annex on May 16, 2024. It brings its famous Buy One Take One (BOTO) Varacco Coffee. The event was graced by distinguished guests, including Varacco’s CEO Ariestelo A. Asilo, Director Javier P. Flores,
Department of Agriculture Undersecretary Ching Caballero, Department of Foreign Affairs
Undersecretary Jesus "Gary" S. Domingo, Former Secretary Ernesto M. Ordoñez, and Quezon City District 1 Action Officer Mr. Oliviere T. Belmonte representing Mayor Josefina "Joy" Belmonte .
CEO Ariestelo A. Asilo expressed his enthusiasm for the opening, stating, "Varacco is not just about exceptional coffee; it's about fostering community, honoring our rich cultural heritage, and promoting sustainability. This new branch signifies our commitment to bringing the unique flavors of Varacco coffee to more Filipinos and visitors in Metro Manila."
Agriculture Undersecretary Ching Caballero highlighted the agricultural impact of Varacco's mission, saying, "Varacco’s direct partnerships with local farmers are a significant step towards empowering our agricultural sector. By supporting sustainable practices and providing a market for premium beans, Varacco is helping to elevate the livelihoods of our farmers."
Agriculture Undersecretary Ching Caballero highlighted the agricultural impact of Varacco's mission, saying, "Varacco’s direct partnerships with local farmers are a significant step towards empowering our agricultural sector. By supporting sustainable practices and providing a market for premium beans, Varacco is helping to elevate the livelihoods of our farmers."
Foreign Affairs Undersecretary Jesus "Gary" S. Domingo emphasized the global potential of Varacco, stating, "Varacco’s vision of reaching national and international markets showcases the strength and resilience of Filipino products. This venture not only celebrates our unique coffee heritage but also positions the Philippines as a key player in the global coffee industry."
Secretary Ernesto M. Ordoñez, reflecting on the broader impact of Varacco’s mission, added, "The commitment to inclusivity and sustainability that Varacco embodies is crucial for our country's development. By integrating innovative technologies and ethical practices, Varacco is setting a new standard for social entrepreneurship in the Philippines."
Representing the local government, Mr. Oliviere T. Belmonte remarked, "The opening of Varacco in Quezon City aligns with our city's vision of fostering local businesses that promote cultural heritage and sustainability. We are proud to support such initiatives that bring both economic and social benefits to Quezon City."
Varacco is dedicated to promoting inclusivity by partnering with local farmers, communities, and markets, fostering unity in diversity, culture, and sustainability. The company’s mission to source and serve the finest Liberica coffee (Kapeng Barako), celebrate Filipino traditions, and support local farmers is encapsulated in every cup served.
The opening event at SM North Annex marks a significant milestone for Varacco, as it continues to expand its reach and impact. This new branch not only brings the unique taste of Barako coffee to Metro Manila but also reinforces Varacco’s commitment to sustainable and inclusive growth, creating a ripple effect of positive change in the agricultural and economic landscape of the Philippines.
- JAY DEL ROSARIO